In 2015, Customize It Shop launched at Macy’s. A collaboration with buying and planning senior leadership produced an initial four stores test. The initial shops increased test stores’ custom upholstery sales. Based on the test stores results, Macy’s invested substantial capital funding to implement the shop to an additional 145 stores. A design team planned each Customize It Shop while procuring the materials needed to implement by collaborating with corporate construction and store leadership. The Customize It Shop included a merchandising and selling strategy opened in the fall of 2018.