by Antonia Navarrete | Sep 29, 2020
Hecht’s Calvin Klein Hecht's Montgomery North Lake entrance Hecht's Northlake As the Creative Director at Hecht’s, Bryon Phelps led the store design team responsible for designing, procuring, and ensuring the implementation of the trend, quarterly, seasonal, new...
by Antonia Navarrete | Sep 29, 2020
Macy’s Outdoor Merchandising Interior graphics In 2010, Macy’s launched their Outdoor in galleries to add $60 million in sales. The merchant, branding, and store design strategies merged to appeal to the Outdoor shopper. Sales in the galleries with Outdoor...
by Antonia Navarrete | Sep 29, 2020
Macy’s Glamour Accessories Downtown Seattle Industrial Bed Match Room Divider A merchant and creative collaboration produced Home Furnishings merchandising and branding strategies for existing, new, and remodeled stores. The actions included designing,...
by Antonia Navarrete | Sep 29, 2020
My Macy’s Wall mural Macy’s introduced murals were introduced to Home Furnishings stores to appeal to the local shoppers. The Macy’s Home design team implemented the murals throughout 200 remodeled stores. Contact Phone: (862)...
by Antonia Navarrete | Sep 29, 2020
Macy’s Small Scale Living Small-Space-Brooklyn-Bridge Small-Space-Branding Macy's State Street Small-Space-SF-Wall-Marker Small-Space-Rendering Small Scale Living Shop launched at Macy’s in 2014 to address the urban shoppers’ business challenge. The...
